I have a really reactive promo style. I feel like I just run
around putting out promo fires. Like, I have a book coming out – quick, put it
on my site! Tweet it! Somebody said something on facebook – go reply! Somebody
tweeted. Tweet back! I’m going to a con. OMG get postcards or something to hand
out! I haven’t put up a blog post
in forever. Tap tap tap tap! My Annika site sucks. Run run and fix it!
I’m reactive instead of strategic. I know it’s bad, but I
can’t get out of that rut. I long to be more thoughtful about promo. I’m too
time-stressed right now to do this, but my dream is:
1. Read all the articles I’ve been collecting on promo.
2. Sit down with a pen and paper and ruminate on what I have
coming out, what are my strengths with promo, and what is smart for me to do in
a year. Like, think about it!
3. Make a plan that isn’t reactive.
4. Make priorities.
I think this is what smart writers do. It’s certainly what
smart companies do. Apple makes great products, but they don’t go, Shit! We
have a new ipad coming out! Quick, get some advertising or something!!
I mean, all promo comes down to positive interactions of
some sort, anything from actual interactions to fleeting impressions, or just a
cover somewhere that reminds a reader you’re out there. And not being fake
about the whole thing. So, there’s no one way to have an interaction. I think
the key is doing what is meaningful for you and your readers in some smart
order. Hence, the thinking ahead.
I honestly don’t know what works. I tend to be a big blog
tourer and poster, though that’s something I am comfortable with, having come
up in blogging, so it tends to be a default with me. I did my first ad this
summer for an Annika Martin book. I thought it went well. I want to be more on
Goodreads, because I think it’s cool – I have these visions of being more
active there because I love talking about books, but I’ve never made a plan
where I budget that Goodreads time in instead of reacting to the latest
whatever.
I think nobody really knows what works, but there are good
guesses out there, and I think authors have an innate sense of things that suit
them. But none of that knowledge is useful unless you sift though it and think
about it.
Get a plan, Stan! Er... Get a plan, Carolyn Crane!
"Apple makes great products, but they don’t go, Shit! We have a new ipad coming out! Quick, get some advertising or something!!"
ReplyDeleteYou crack me up! I love this "plan" concept. Hmmm...
I don't even remember how I found your books, Carolyn, but you must've done something right because I did find them, loved them, and got my daughter hooked on them, too. And I'm not all that hooked up to marketing sites, reviewers or tweeters (tweeps? twits? :shrug:).
ReplyDeleteHey, thanks!! :) Maybe it was the magic marketing leprechaun!
DeleteI have ump-teen websites bookmarked about how to make your blog better, but can't find the time to read them. Blog tours are a great way to promote, but they do take planning because the top ones book months in advanced. Best free promo is to utilize your fan base. Send some of them free copies in exchange for posting reviews. I know a way to get some cheap small promo through Vista print. You just have to be creative with it you can get 250 business cards for $10 instead of making a business card you put your book cover on it and you have something to give out. The rack cards can be used the same way and you can get 50 free, if you can fit 5 images onto one card then cut them when they come. That gives you 250 small cards. Then there is the 25 flyers you can get for free...you can fit 20 or more images on those!
ReplyDeleteYou are so right about free books in exchange for reviews. Because those are so key. Also, the little biz card idea is sweet!!
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