Two, maybe three years later, and I am compelled to add a new -- yet heretofore implied -- clause to the contract between authors and readers.
Thanks, Self-Publishing, for putting the spotlight back on this requirement. I'm not saying all self-published books are crap and that all traditionally published books are perfection. Far from it. In fact, the lackadaisical copy editing too often provided by publishers over the last decade is pissing off readers more than it once did. The publisher, in its role as gatekeeper, has violated their contract with the reader and the publishers are scrambling to restore lost ground. Self-published authors who consider their work ready for public consumption simply because they have a Word document and access to the Internet are in breach of contract with the readers the moment they hit "upload."
Any author, regardless of who is publishing their work, cannot -- simply cannot -- deliver a crap-draft to the public. Style and scope of a story are subjective. If an author or publisher doesn't want to invest in a development edit, fine. Unfortunate, but fine. As long as the author has delivered on the terms of the genre and quality, the reader is far more likely to forgive. Deliver a story riddled with basic errors, and you've lost the reader permanently. Viral marketing will work against the author to more detriment than the publisher incurs. If the publisher is also the author, then the insult is two-fold. Every blip on social media promoting the PoS book is a taunt to the reader, a slap of disrespect, public mockery.
Publishers -- be they self-publishers or traditional publishers -- who invest the extra money and time delivering a story scrubbed of semantic, grammatical, and formatting errors can hold the reader-contract above their heads and shout, "Readers, I value you. I respect you, your time, and your investment in me and my work." The readers will react to that and they'll come. Sure, it may be slowly, but the audience will build. The more quality work built on the expectations of genre the author produces, the more readers will come and the more readers will share and recommend.
An author's contract with the readers is invaluable. It is the foundation of a career.
Respect the contract.
Respect the readers.