Crispix is Crispy Times Two

Ah, the word "Crisp."   ~drums fingers~

When you have a name like mine and you tend to fry in the sunlight, "Krisp" is a word you happen to hear quite often.

And when a new cereal launches with a name ripe for schoolyard fodder, well, "crisp" no longer refers to apples and autumn, it's all about you, Kellogg's, and a marketing message that sticks around thirty years later: